Today I went jogging with my niece. That in itself is a victory. Lol. You see, my niece hates running and so do I. For me, I have bad knees. I can hear the creaks and grinding of once athletic knees screaming “please stop doing this to us” but I keep going and going. Breathing heavily, gasping for air, cursing under my ” I need air coughs” and etc. It is here, however, under my cursing, we stop for a moment and took in this view. It is here that I was in the now. A moment to recognize that I accomplish what I set out to do today which was to jog. A moment to acknowledge the beauty that was in front of me, nature at it’s finest. A moment to reflect that even though I was gasping for air and cursing my progress, I did it. Success wasn’t measured by how many miles I did, but by just doing it . That my friends, is victory.
California based design studio Wedge & Lever was approached by Dave Malcolm to create the identity for his feature surf film Tropically Yours. The film blends progressive surfing with a decidedly lighthearted vibe. They created the identity and all supporting collateral for the film including promotional apparel, box art, posters, several skits, and signage featured in the movie.